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  • Writer's pictureMichael Shkurat

Strategic Steps: How to Prepare Your House for a Successful Sale

Selling your house can be both an exciting and challenging endeavor. Whether you're upsizing, downsizing, or relocating, preparing your home for sale is a crucial step in attracting potential buyers and maximizing its market value. Here's a comprehensive guide to help you strategically prepare your house for a successful sale.


clean slick home with modern furniture

1. Declutter and Depersonalize:

Before showcasing your home to potential buyers, start by decluttering each room. Remove personal items, excess furniture, and any unnecessary items that might distract buyers from envisioning themselves in the space. Depersonalizing your home creates a neutral canvas that allows buyers to visualize the potential of each room.


Cozy couch with a blanket and some fresh plants

2. Deep Clean and Make Repairs:

A clean and well-maintained home is more appealing to buyers. Hire professionals or dedicate time to thoroughly clean carpets, windows, and surfaces. Fix any visible issues like leaky faucets, peeling paint, or squeaky doors. Minor repairs can go a long way in presenting your home as well-cared-for and move-in ready.


Exterior of a modern pacific northwest style house. Clean landscape and modern curb appeal.

3. Enhance Curb Appeal:

First impressions matter, and the exterior of your home is the first thing potential buyers will see. Boost your curb appeal by maintaining a well-manicured lawn, trimming bushes, and adding potted plants or flowers. Consider a fresh coat of paint on the front door and addressing any visible exterior issues.


Staged living room with couch and TV

4. Stage Your Home:

Professional staging can make a significant difference in how buyers perceive your space. If hiring a stager is not an option, focus on arranging furniture in a way that highlights the home's best features. Use neutral colors and strategically placed decor to create an inviting atmosphere.


A bedroom with an empty open closet, with closet shelving.

5. Showcase Storage Space:

Buyers often prioritize ample storage. Clean out closets, organize shelves, and showcase the potential storage space your home offers. This will help buyers see the practical aspects of your property and envision their belongings in the space.


Beautiful kitchen with waterfall marble and white tile backsplash, clean light cabinets.

6. Highlight Key Features:

Identify and accentuate the unique selling points of your home. Whether it's a cozy fireplace, a stunning view, or a renovated kitchen, draw attention to these features during showings and in your marketing materials.

7. Set the Right Price:

Research the real estate market in your area and consult with a real estate agent to determine a competitive and realistic selling price. Overpricing can deter potential buyers, while underpricing may result in lost profit.


Professional photography of living room with table and fireplace

8. Invest in Professional Photography:

High-quality photos are essential for online listings, where the majority of buyers begin their search. Consider hiring a professional photographer to capture your home's best angles and showcase its true potential.

9. Market Effectively:

Utilize a multi-faceted marketing strategy that includes online listings, social media, and traditional methods. Engage a real estate agent with a strong online presence to maximize your property's exposure.


Modern kitchen design with a big clean island and wood highlights

10. Be Flexible with Showings:

Make your home as accessible as possible to potential buyers. Be flexible with showing times, and ensure your property is well-lit and welcoming during each visit.

By following these strategic steps, you'll increase the chances of attracting interested buyers and securing a successful sale. Remember, the goal is to present your home in the best possible light, making it easy for buyers to envision themselves living there.

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Whether buying or selling, Michael delivers service beyond comparison. Michael works closely with each of his clients to find their ultimate property in the most premier locations, and secures the best deal. When listing a property, Michael maximizes each property's market value with his unmatched marketing strategy.

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